Switch Academy · Marrakech, and remote
Learn to do it for others
What we do for our clients, we teach to people who want to do it for others: SEO, advertising, websites, simulators, automation, sales. In our space in Marrakech, or remotely. The programme is built around your level and what you want to do with it.
In plain words
You want a real, useful trade, but you don’t know where to start.
- You learn a skill businesses genuinely look for.
- You practise on real cases, not just theory.
- You leave able to find clients of your own.
The idea
Learn the craft, not just the tool
Tutorials teach you where to click. They rarely say why you do one thing rather than another, or how to explain it to a client who knows nothing about it.
Switch Academy passes on the way we actually work: understanding a trade before touching anything, reading the right numbers, saying what can work and what won’t. Tools change. That way of thinking stays.
We learn on real material. Your own projects, or cases close to the ones we handle every week. No theory for its own sake.
What we pass on
What we do, we teach
The same fields as our work for businesses. You pick what serves you, in the order that makes sense for you.
SEO
Finding what people really search for, building the pages that answer it, tracking rankings and improving from real data.
Google and Meta ads
Choosing the platform for the trade, writing ads, setting up conversion tracking and reading cost per client rather than cost per click.
Websites that convert
Structuring a page so visitors quickly understand the trade, the city and the next step. Fast on mobile, readable, useful.
Simulators and forms
Asking the right questions, planning the branches, spotting off-target requests and sending a clean summary to WhatsApp.
Automation
Connecting a form, a CRM, emails and WhatsApp so an enquiry is entered once and the rest follows, with no retyping.
Sales
Writing a pitch, tracking every enquiry, following up at the right time. The sales training many skilled technicians never had.
How
In Marrakech or remotely
Two ways to learn, the same standards.
In person in Marrakech
In our space, alongside the team. We work side by side, you see how things are really done, and you ask questions the moment they come up.
Remotely
By video, from Paris, Brussels, Geneva, Montreal or anywhere else. Same content, same exercises, with regular exchanges so you never move forward alone.
On real projects
You learn by building: your site, your campaign, your simulator, or one for a first client. Every idea is put to use straight away.
Around your level
There is no single programme. We first take stock of what you know and what you want to do, then build the path with you.
Who it is for
Who it’s for, and who it isn’t
For freelancers who want to provide these services to businesses and do it properly. For entrepreneurs who want to understand what they delegate, and manage an agency without guesswork. For teams who want to bring the work back in-house.
It isn’t for anyone looking for a quick recipe or easy money. Learning a craft takes practice, mistakes and time. We say so from the start.
What we don’t do: promise clients at the end, or a set level by a set date. We pass on a method and a way of seeing, and we stay available for the questions that come later.
Questions
What people ask us.
What does a digital marketing course cover?
With us: SEO, Google and Meta ads, building websites that convert, simulators, automation and sales. You choose the fields that serve your project, at your level.
Do I need to code to learn SEO?
No. SEO is mostly about understanding what people search for and writing useful pages. The few technical basics you need are learned along the way, at your pace.
Is the training in person or online?
Both. In person in our space in Marrakech, or remotely by video, wherever you are. Content and standards stay the same.
How long does the training take?
It depends on where you start and what you want to be able to do. We take stock together, then build a path that fits, with no calendar imposed in advance.
Is training useful for an entrepreneur who already delegates?
Yes. Understanding what your agency or contractor does lets you ask the right questions, read the right numbers and decide without depending on anyone.
Do you run sales training?
Yes, in the same spirit: writing a pitch, tracking enquiries, following up at the right time. It works from your real files rather than generic scripts.
Let’s talk about what you want to be able to do
A WhatsApp message or a video call. Tell us where you are and what you want to do, and we tell you how we can teach it, and whether now is the right time.
Read also : SEO · Google & Meta ads · Website design · Automation & software