Google Ads and Meta · Marrakech, Morocco and abroad
Enquiries fast, and honest numbers
Search is what we are known for. Advertising is what brings enquiries in quickly, while your rankings are being built. We treat both as equals, and steer both by the same numbers: how many serious enquiries, how many clients.
In plain words
You pay for ads, but you have no idea what they bring back.
- Enquiries come in quickly, without waiting months.
- You see clearly what your advertising brings you.
- Fewer pointless enquiries, more real clients.
Where we advertise
Each platform for what it does best
We don’t advertise everywhere. We pick channels based on your trade and on how your clients search, or don’t search yet.
Google Ads, search
Someone types what they need and your ad answers. The most direct channel when demand already exists: “plumber Marrakech”, “villa rental Agadir”, “accountant for a company in Morocco”.
Google Maps and local
For a local trade, the map matters as much as the ads. We connect campaigns to your Google Business Profile so you show up where people look for a professional nearby.
Performance Max, carefully
Google pushes it hard. It can work, but it decides much of the delivery on its own. We only switch it on once conversion tracking is reliable, and we keep a close eye on it.
Meta: Facebook and Instagram
Nobody is searching here: you go and find people. Useful for a trade that shows well, an audience you can describe, or demand that has to be sparked. Image and message do all the work.
TikTok, when it makes sense
Sometimes, for a young audience or a very visual trade. Never by default. If your clients aren’t there, we say so, and we stay out.
Social media in support
Active accounts reassure the person who clicks an ad and checks who you are. We keep the rhythm, reply, hold a consistent voice. Supporting the campaigns, not replacing them.
Cities and diaspora
The right cities, on both sides of the sea
A campaign starts with an area. Marrakech, Casablanca, Rabat, Tangier, Agadir: each city has its own demand, competition and vocabulary. We don’t lump them into one campaign.
Many clients of services in Morocco live elsewhere. A Moroccan in Paris, Brussels or Montreal who is building, renovating or managing a property back home searches from Europe or Canada. We can run ads in those cities for a service delivered in Morocco, in French, Arabic or English.
It works the other way too: a business based in Morocco serving clients in France or across Europe. Then we target the destination countries, with their own search habits and their own way of deciding.
What happens after the click
An ad is only as good as its page
The click is only the start. What matters is what the person finds, and what we learn about them.
Landing pages
One page per intent, not the home page for everyone. It states the trade, the city and the next step within seconds, in the same words as the ad.
A qualifying simulator
A few simple questions: the need, the area, the timing, the kind of project. Visitors see more clearly where they are going, and you know who is writing to you. Off-target requests are flagged before they reach you.
Conversion tracking
GA4, Meta pixel, WhatsApp clicks, calls, forms sent: every action is measured, with the visitor’s consent. Without it, a campaign is flown blind.
WhatsApp summary
In Morocco a lot gets settled on WhatsApp. Each enquiry arrives with a clean summary of the answers, so you can call back quickly and well.
Reading the right numbers
Cost per client, not cost per click
A cheap click that brings nobody is expensive. We read the cost per qualified enquiry, then the cost per client and, when you share it, what that client is worth to you. That reading decides what happens next.
What doesn’t pay, we stop. A keyword, an audience, a city, an ad: if the numbers don’t follow after a fair test period, we cut it and move the effort elsewhere. No attachment.
Ads and SEO feed each other. Searches that convert in Ads show which pages to build first. And once a page ranks well, spend on that search can come down. The aim is to rely less on ads over time, not more.
What we won’t do: promise a number of enquiries, a cost per click or a spot on Google. Those depend on the market, the competition and your trade. We show you the real numbers, weekly at first, then monthly.
Questions
What people ask us.
What is the minimum budget for Google Ads in Morocco?
There is no single figure. It depends on your trade, your city, the competition on your searches and how many enquiries you can handle. We set it together after the analysis, and it stays in your hands.
How soon does a campaign bring enquiries?
Ads can go live within days. The first weeks are for learning: which searches, which audiences, which messages. A reliable read of cost per client usually needs a few weeks of data.
Google Ads or Facebook Ads: which should I choose?
Google when demand already exists and people search for your service. Meta when you need to show, build awareness or create interest. Often both, with different roles. The analysis of your trade decides.
Who owns the ad account?
You do, always. The Google Ads, Meta and Analytics accounts are in your name. We work with management access, and you keep everything, data and history, whatever happens.
Can you target the Moroccan diaspora in France or Europe?
Yes. We can run ads in Paris, Brussels, Montreal or elsewhere for a service delivered in Morocco, in your clients’ language. And the reverse, for a business in Morocco targeting Europe.
Should I drop SEO if ads are working?
No. Ads stop the moment spending stops; rankings stay. We use campaign data to build the right pages, and reduce your reliance on ads over time.
Let’s look at what your clients search for, and where
A WhatsApp message or a thirty-minute call. We look at your trade, your cities and your competitors, and tell you what can work, and what won’t.
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